HR as Marketing Book | Stop Recruiting. Start Attracting.
364 Kč
The traditional HR playbook is dead. If your HR department is still focused on compliance, administration, and job postings, you are already losing the war for top talent.
HR as Marketing is a 208-page tactical playbook that dismantles the outdated silos between HR and Marketing. It gives HR leaders the language of marketers, and gives marketers an understanding of human psychology.
Stop chasing talent. Start attracting it.
- â 208 pages of battle-tested frameworks
- â Instant digital download (PDF + EPUB)
- â Written for HR Directors, CEOs, and Talent Leaders
- â No fluff. No theory. Only actionable systems.
â Official edition directly from the author (Pavel Hrejsemnou / IDEAIFY s.r.o.). By purchasing on this official website, you receive the author-guaranteed latest version in dual format PDF + EPUB and exclusive bonus materials not available from resellers or third-party platforms.
| Title | Range | Discount |
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| two products | 2 | 7% |
| three products | 3 | 10% |
| four products | 4 | 12% |
| five or more products | 5 + | 15% |
Description
HR as Marketing
Stop Recruiting. Start Attracting.
The Playbook for Building a Magnetic Company in the Talent War.
208 pages | Digital Download (PDF + EPUB)
The Traditional HR Playbook is Dead
Let’s be brutally honest. If your human resources department is still primarily focused on compliance, administration, payroll, and organizing the annual holiday party, you are already losing the war for top talent. You just don’t know it yet.
For decades, we’ve been sold a lie. We were told that if we build a robust internal structure, write clear job descriptions, and offer a competitive benefits package, the right people will naturally flock to us. But the market has shifted beneath our feet.
The best people in the world are no longer looking for a “job.” They are looking for a brand, a story, and a culture they are proud to belong to. Your competitors aren’t stealing your best employees with higher salaries. They are stealing them with better narratives.
Does this sound familiar?
If you nodded to any of these, this book was written for you.
The Solution: HR as Marketing
HR as Marketing is not another soft guide to employee satisfaction. It is a 208-page tactical playbook that dismantles the outdated silos between HR and Marketing. It gives HR leaders the language of marketers, and gives marketers an understanding of human psychology.
Inside, you will discover how to turn your entire organization into a magnetic marketing machine that makes top talent beg to work for you.
What’s Inside: 20 Tactical Chapters
This book is divided into focused, actionable chapters. No fluff. No filler. Each chapter delivers a specific framework you can implement immediately.
Part 1: The New Paradigm
Why HR must become Marketing. The death of traditional recruiting. The rise of the talent market.
Part 2: Employer Branding
Crafting your Employee Value Proposition. Building reputation. Why companies must sell themselves to talent.
Part 3: The Candidate Experience
Recruiting as storytelling. The psychology of job offers. The marketing funnel of talent.
Part 4: Internal Marketing
Culture as marketing. Internal communication as branding. Leadership as brand.
Part 5: The Magnetic Company
Building a company that attracts. Transparency in the digital age. The reputation economy.
Part 6: Implementation
The brand of leadership. Social media for HR. The future of talent acquisition.
What You Get
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Who This Book Is For
About the Author
Pavel Hrejsemnou is a Czech author, strategic mentor, and business philosopher. With over 30 years of experience in marketing, leadership, and company building, he has published more than 100 works in 6 languages.
His work decodes the timeless systems of empire builders like Tomåƥ BaƄa and Henry Ford, and applies them to the challenges of the modern digital age. HR as Marketing is the tactical distillation of decades of insight into human psychology, organizational design, and the future of work.
Pavel is the founder of IDEAIFY s.r.o., based in KutnĂĄ Hora, Czech Republic.
You Have the Problem. This Book Has the Blueprint.
The companies that will dominate the next decade will not be those with the most advanced AI or the largest marketing budgets. They will be the organizations that understand a fundamental truth: The future of business is human.
Stop managing. Start marketing.
Why purchase directly from the author?
- 100% Authenticity and direct support: Direct contact with the author and publisher IDEAIFY s.r.o. for any technical questions regarding PDF/EPUB formats.
- Instant updates: As a direct customer, you receive all future updates, text corrections, and new editions free of charge, delivered directly to your email.
- Support independent publishing: By purchasing directly here, you fund the creation of future books and translations, without middleman commissions or reseller markups.
Additional information
| Language | English |
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